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Barbie has been empowering fans for 65 years. See new dolls that honor her legacy and impact on future generations.
Need help? Take our quiz to see the best gift for everyone.
Little People playsets inspire imagination and realistic storytelling fun.
Spark magical adventures with toys inspired by the Netflix series.
Skate fans can master their moves with Hot Wheels Skate toys!
Fans can celebrate Minecraft’s 15th anniversary with exciting new toys.
Let us add the finishing touch to your gift, no minimum spend. It's easy, fun, and -best of all- free!
Play is the way we inspire, teach, and entertain. And the way we unlock joy for kids around the globe.
See how our toy recycling program puts valuable materials back into play - and out of landfills.
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